Rochester Radio Rebrands: Brother Wease Out, Rock 95.1 In

Shawn

3 min read

Post on Sep 09, 2025

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Rochester Radio Shakes Things Up: Brother Wease Era Ends, Rock 95.1 Takes Over

Rochester, NY – In a move that has sent shockwaves through the local radio landscape, longtime Rochester personality Brother Wease is out, and a new rock station, Rock 95.1, is in. The rebranding of 95.1 The Fox, announced earlier this week, marks a significant shift for iHeartMedia Rochester and promises a fresh sound for listeners. This isn't just a change in format; it's a change of era.

For decades, Brother Wease reigned supreme, becoming a local legend synonymous with the station. His departure marks the end of an era for many longtime listeners, prompting a wave of nostalgia and debate across social media. While some celebrate the fresh start, others mourn the loss of a familiar voice. This shift highlights the ever-evolving nature of the radio industry and its struggle to adapt to changing listener preferences in the age of streaming services.

The End of an Era: Brother Wease's Legacy

Brother Wease's decades-long career at 95.1 The Fox solidified his status as a Rochester institution. His unique brand of humor, often controversial, cultivated a fiercely loyal following. His departure has left a void, and many are already questioning what the future holds for the iconic personality. While his next move remains unannounced, speculation is rife amongst fans and industry insiders alike. His impact on Rochester radio will undoubtedly be felt for years to come. Many are already looking back at his most memorable moments and sharing their personal anecdotes online using #BrotherWease and #RochesterRadio.

Rock 95.1: A New Sound for Rochester

In place of Brother Wease's long-running show, iHeartMedia is introducing Rock 95.1, promising a diverse playlist of classic and modern rock anthems. This strategic move reflects a broader industry trend: a renewed focus on classic rock formats, appealing to a demographic nostalgic for the sounds of their youth. The station's initial playlist showcases a wide range of artists, from iconic bands like Led Zeppelin and AC/DC to more contemporary acts.

The rebranding effort includes a complete overhaul of the station's online presence, including a revamped website and updated social media channels. Early listener response has been mixed, with some welcoming the change and others expressing disappointment at the departure of familiar programming. However, the station’s management is confident that Rock 95.1 will carve its own niche in the competitive Rochester radio market.

What the Future Holds for Rochester Radio

The rebranding of 95.1 The Fox signifies more than just a change in music format; it's a reflection of the ongoing challenges and transformations within the radio industry. The rise of streaming services like Spotify and Apple Music has undeniably impacted traditional radio, forcing stations to adapt and innovate to remain relevant. This shift to Rock 95.1 could signal a trend towards more specialized programming designed to target specific demographics.

The success of Rock 95.1 will ultimately depend on its ability to connect with listeners and build a loyal following. Only time will tell if this bold move by iHeartMedia will pay off. The change certainly keeps Rochester radio on the edge of its seat, reminding us that even the most established institutions must evolve to survive.

Keywords: Rochester radio, Brother Wease, Rock 95.1, iHeartMedia Rochester, 95.1 The Fox, Rochester radio rebranding, classic rock, local radio, radio industry, streaming services, #BrotherWease, #RochesterRadio

Call to Action: What are your thoughts on the changes at 95.1? Share your opinions in the comments below!