Is The "I Woke Up Like This" Trend The Next Big Thing On TikTok?

Shawn

3 min read

Post on Aug 20, 2025

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Is the "I Woke Up Like This" Trend the Next Big Thing on TikTok?

The internet is obsessed with effortless beauty. From "no-makeup makeup" tutorials to casual chic fashion, the pursuit of seemingly uncontrived perfection is a constant theme. But is the latest TikTok trend, "I Woke Up Like This," truly reflecting genuine beauty or simply a highly curated illusion? Let's dive into the details and explore whether this trend has staying power.

The hashtag #wokeuplikethis boasts millions of views on TikTok, showcasing users flaunting their supposedly flawless morning faces. But beneath the surface of perfectly tousled hair and naturally radiant skin lies a complex question: is this a realistic representation of morning reality or a masterclass in skillful makeup application and strategic lighting?

Deconstructing the "I Woke Up Like This" Aesthetic

Many videos under the #wokeuplikethis hashtag reveal a carefully crafted aesthetic. While some users genuinely might possess naturally stunning features, a significant portion employs techniques to enhance their appearance:

• Subtle Makeup Application: The "no-makeup makeup" look is heavily featured, using minimal products to create a naturally enhanced appearance. This involves mastering techniques like using tinted moisturizers instead of foundation and strategically applying concealer to highlight features.

• Strategic Lighting: Good lighting is key. Soft, diffused light can minimize imperfections and enhance natural features, creating the illusion of effortlessly radiant skin.

• Hair Styling: Even seemingly "messy" hair often requires careful styling. Many users employ techniques like texturizing sprays or carefully placed waves to achieve the "just rolled out of bed" look.

• Filters and Editing: While not always explicit, the use of filters and editing apps can subtly enhance the overall aesthetic, smoothing skin and adjusting tones.

Is Authenticity the Key to TikTok Success?

The success of any trend on TikTok often hinges on authenticity. While some users embrace the "I Woke Up Like This" trend with a touch of humor and self-awareness, others appear to be striving for an unattainable ideal. This can lead to negative consequences, particularly regarding body image and self-esteem.

The platform itself is increasingly aware of the pressure to present a flawless online persona. TikTok has introduced features aimed at promoting body positivity and encouraging users to embrace their natural beauty. However, the challenge lies in balancing the desire for self-expression with the potential pitfalls of unrealistic beauty standards.

The Future of the "I Woke Up Like This" Trend

While the current popularity of #wokeuplikethis is undeniable, its long-term success remains to be seen. Trends on TikTok are notoriously fickle; what's viral today may be forgotten tomorrow. The longevity of this particular trend likely depends on several factors, including:

• A Shift Towards Inclusivity: If the trend evolves to embrace a wider range of beauty standards and skin tones, it might gain more sustained traction.

• A Move Towards Transparency: Greater transparency about the techniques used to achieve the look could foster a more positive and realistic portrayal of beauty.

• The Rise of Counter-Trends: As with many viral trends, counter-movements might emerge, challenging the idealized aesthetic and promoting a more body-positive approach.

In conclusion, while the "I Woke Up Like This" trend is currently popular on TikTok, its future is uncertain. Whether it becomes a lasting phenomenon will depend on its ability to evolve and embrace a more inclusive and realistic representation of beauty. The question remains: is this trend a celebration of natural beauty, or just another carefully constructed illusion? Let us know your thoughts in the comments below!