IHeartMedia's Rock 95.1 Launches In Rochester; Brother Wease Departs

Shawn

2 min read

Post on Sep 09, 2025

4.5

Share

Rochester Radio Waves Change: iHeartMedia Launches Rock 95.1, Brother Wease Departs

Rochester, NY – The Rochester radio landscape just got a major shakeup. iHeartMedia announced the launch of Rock 95.1, a new rock music station, effectively ending the long run of longtime personality Brother Wease on his namesake station, 95.1 The Wease. This significant shift has sent ripples throughout the local radio community and sparked considerable discussion among listeners.

The launch of Rock 95.1 marks a strategic move by iHeartMedia to cater to a growing demand for classic and modern rock in the Rochester market. The station promises a diverse playlist featuring iconic rock anthems and the latest hits from the genre. This represents a departure from the previous format, which leaned towards a more eclectic mix of music and talk.

Brother Wease's Departure: An End of an Era?

Brother Wease, a Rochester radio institution for decades, has become synonymous with 95.1. His departure marks the end of a long and impactful career on the airwaves. While the specifics surrounding his exit remain undisclosed, the change represents a significant shift for long-time listeners who connected with his unique style and on-air persona. His contributions to Rochester radio are undeniable, and many listeners will undoubtedly miss his presence.

The station's official website, [insert iHeartMedia Rochester website link here, if available], offers a glimpse into the new programming lineup, although specific details about DJs and show times may still be emerging. Social media is buzzing with listener reactions, ranging from disappointment over Wease's departure to excitement about the new rock format. Many are expressing nostalgia for the old station while also cautiously optimistic about the future of 95.1.

What This Means for Rochester Radio Listeners

The change is undoubtedly a bold move by iHeartMedia. The company is betting on the popularity of rock music to attract a new audience, while simultaneously acknowledging the need to adapt to evolving listener preferences. This could lead to increased competition in the Rochester radio market, potentially benefiting listeners with a wider variety of programming choices.

Here’s what listeners can expect:

• A new sound: Rock 95.1 promises a consistent stream of rock music, catering to both classic and contemporary tastes.
• Shifting demographics: The new format aims to attract a younger demographic, potentially altering the overall listener base for the station.
• Uncertain future for Brother Wease: While his future plans are currently unknown, many are hoping to see him reappear on the airwaves in some capacity.

The transition period is likely to be a time of adjustment for many long-time listeners. However, the arrival of Rock 95.1 presents an opportunity for Rochester radio to evolve and adapt to the changing demands of the modern listener. Only time will tell if this gamble by iHeartMedia will pay off, but the launch is undeniably a significant moment in Rochester’s broadcasting history.

Do you have any memories of listening to Brother Wease? Share your thoughts in the comments below!