Daytona 500: Why The NASCAR Cup Series Race Isn't On USA Network

Shawn

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Post on Aug 24, 2025

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Daytona 500: Why the NASCAR Cup Series Race Isn't on USA Network

The roar of the engines, the smell of burning rubber, the thrill of the Daytona 500 – a spectacle that typically draws millions of viewers. But this year, something felt different. For the first time in many years, NASCAR fans weren't tuning into USA Network to watch the Great American Race. So, what happened? Why did the Daytona 500 shift networks, and where can you find the action in future years?

The answer lies in a significant shift in NASCAR's broadcasting rights deal. For years, USA Network held prominent rights to broadcast various NASCAR races, including the Daytona 500. However, in 2024, NASCAR entered into a new, comprehensive media rights agreement with FOX and NBC. This agreement drastically reshaped the landscape of NASCAR television coverage.

The New NASCAR Broadcasting Deal: A Game Changer

The new deal, a landmark agreement valued at over $8 billion, grants FOX and NBC exclusive rights to broadcast NASCAR races across their respective networks. This means FOX and NBC now have complete control over scheduling and broadcasting NASCAR events, including the prestigious Daytona 500. This deal includes both network television and streaming rights, significantly impacting how fans access the races.

Where to Watch the Daytona 500 and Other NASCAR Races Now:

With the new broadcasting rights agreement in place, the Daytona 500 and other NASCAR Cup Series races are primarily broadcast on FOX and its affiliated networks, including FS1 (FOX Sports 1). This is a significant change for long-time NASCAR fans accustomed to watching on USA Network. The split between FOX and NBC means that different races will be shown on different networks throughout the season.

• FOX: Many races, including some of the most prominent events, are shown on FOX's main network.
• FS1 (FOX Sports 1): This cable sports channel carries a significant portion of the NASCAR Cup Series schedule.
• NBC and USA Network: While the Daytona 500 is no longer on USA Network, NBC and its sister channel USA Network still broadcast a portion of the NASCAR Cup Series races, typically the latter half of the season.
• Peacock: NBC's streaming service, Peacock, also provides access to a selection of NASCAR races and additional content.

Why the Shift?

The shift from USA Network to FOX and NBC is not simply a matter of changing channels. It's a strategic move by NASCAR aimed at maximizing its reach and revenue potential. The new deal offers a broader platform, including expanded digital and streaming options, designed to attract a wider and younger audience.

Navigating the New NASCAR Broadcast Landscape:

The change can be initially confusing for seasoned NASCAR fans, but understanding the new broadcasting landscape is key to enjoying the sport. Checking the official NASCAR website and the schedules on FOX, FS1, NBC, and USA Network is essential for knowing when and where to catch the races. Remember to also explore streaming options like Peacock for broader coverage.

The Future of NASCAR Broadcasting:

The new broadcasting deal represents a bold step forward for NASCAR. The shift towards a more comprehensive, multi-platform approach reflects the evolving media landscape and aims to solidify NASCAR's position as a leading motorsports entertainment franchise. While the absence of the Daytona 500 on USA Network marks a significant change, the increased accessibility via various channels offers fans new and exciting ways to engage with the sport. Keep up-to-date with the latest schedules and enjoy the race!